Symposium 2018

On October 25, 2018, Westminster Canterbury Richmond hosted the Live Life Well RVA Symposium: Innovation for the Longevity Economy. Speakers included:

Matt Thornhill, Founder and Managing Partner, Institute for Tomorrow
Derek Holt, President, K4 Connect
Susan Amat, Founder and CEO, Venture Hive

Longevity Economy: The sum of all economic activity serving the needs of Americans over age 50 is estimated to total at least $7.1 trillion in annual economic activity in the United States. (Source: The Longevity Economy-Generating economic growth and new opportunities for business by Oxford Economics for AARP)

What does the tremendous growth in the number of people over the age of 65 and the number of years we are living mean for each of us? How can businesses, healthcare, cities and communities prepare for the future? The challenges and opportunities ahead of us require an innovative approach!


Matt ThornhillFounder and Managing Partner, Institute for Tomorrow
For over 15 years, Matt Thornhill has run the nationally renowned research-based think tank, the Institute for Tomorrow (previously known as the Boomer Project), based in Richmond, Virginia, where the firm focuses on understanding the trends that matter today and the generations shaping tomorrow. Co-author of the acclaimed book, Boomer Consumer, Matt is a sought after presenter, speaking at global conferences and events around the world. He has appeared on NBC, CBS and CNBC. His articles appear in The New York Times, The Wall Street Journal, BusinessWeek, TIME and The Washington Post, among others. Clients include Walmart, Google, Verizon, P&G, General Mills, Hershey Foods and NASA.


Derek HoltPresident, K4 Connect
K4Connect creates solutions that enhance the lives of older adults and individuals living with disabilities by integrating the latest in smart technologies into a single responsive system, enabling smarter living environments, healthier lives and fostering family and community engagement. Holt was a member of the founding executive team at Startup America Partnership, a public-private partnership with the White House focused on accelerating entrepreneurship nationwide. Holt began his career at IBM and served as the Worldwide Program Director for Business Partners and General Business in the Rational Software Division. He was awarded multiple patents and had the opportunity to work with partners and customers in over 25 countries. Holt received his BS in Computer Engineering from The Pennsylvania State University and an MBA from Duke University’s Fuqua School of Business, where he was named a Fuqua Scholar.


Susan AmatMBA, Ph.D., CEO/Founder of Venture Hive
Susan Amat is CEO/Founder of Venture Hive, a software and training company that provides education and content to support innovation management and entrepreneurship programs to Fortune 100 companies and accelerators in more than 60 countries. After completing her MBA, Dr. Amat developed pediatric health monitoring products and earned a Ph.D. in Strategic Entrepreneurship. While teaching at the University of Miami, she founded The Launch Pad, considered the top model in entrepreneurship education. Her program and platform were replicated throughout the United States as Blackstone LaunchPads in universities including USC, UCLA and Case Western Reserve University. Dr. Amat has presented to the U.S. State Department, the Kauffman Foundation and the World Bank on program development, measurement and evaluation. In 2012, the White House honored Dr. Amat as a Champion of Change.

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